There are so many things that contribute to a successful web site, especially if the site sells something over the Internet. A well designed, easily navigated site is very important; but if the site is not recognized by the search engines, all of the efforts are in vain. It has been shown that over 80% of Internet users are using the major search engines and directories to find sites on the Internet.
With such an overwhelming number of people using the search engines as tools, it is essential for your business that all potential customers can find your web site.
There are many things that a business can do to advertise, but Internet advertising is different from print advertising; and Internet marketing is different from traditional marketing, much different. Research has demonstrated that search engine positioning and search engine optimization are much more effective than any other form of Internet marketing or Internet advertising.
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