text as well. We suggest that you always name a page using the keywords relevant to the page. In turn, the visible link text used on other pages to link to the page should use the same keyword phrase as the page name. For example, if the title of a page is "Link Popularity Strategy." Then the page name should be "link-popularity-strategy.html," or "link_popularity_strategy.html." Link Quality The quality of the links is just as important, if not more, than the number of links to your website. A incoming text link from a higher page rank website will boost your page rank much more than from a lower rank website. Other type of sites you should also concentrate on getting links from include major search engines (Google), popular search portals (MSN), Web site directories (Yahoo and Open Directory Project), high trafficked sites, news sites (CNN), weblogs, and sites related to your site's theme. Search engines consider links from major search engines and portals as a thumb up for your site. Incoming Links Mistaken As Link Popularity Boosters There are two types of incoming links that some people mistake as links that will boost their link popularity; - Pay per click links, such as Overture.
- Affiliate program provider links, such as Commission Junction & BeFree
These links do not link directly to your website, so they will not help your link popularity rating. These links actually point to their own website, then redirect to your website. Link Exchanges And Farms Link farms are networks of heavily cross linked pages on one or more sites, with the sole intention of improving the link popularity of those pages and sites. Many of the major search engines consider such links as spam, do not use links from link exchange sites and link farms. Conclusion Do not underestimate the influence link popularity plays in the ranking of your Web pages. It is actually possible to achieve a high ranking almost entirely on link popularity alone. However, optimized website with high link popularity will be more likely ranking high on most search engines. | 
